Overtime Illustration: Personal Project with Branding

Ms Helen
2024 | 4 Weeks
Digital Illustration

Project Brief

Overtime is a brand that uses illustrations and unique merchandise to highlight the importance of every stage in life. We create products like calendars that showcase designs representing different life stages, from youth to old age, reminding you to cherish every moment.

The illustrations capture the beauty of life's moments from the perspective of young adults, aged 18-25. Each element symbolises a different stage of life, encouraging you to appreciate the present and value the time spent with yourself and loved ones. By focusing on these moments, we aim to inspire you to recognise the significance of every phase of your journey.

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